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Case study · 01 — NexaraDash
NexaraDash.
A profit-analytics platform that turns marketplace chaos into a single operating view.
nexaradash.app
PROBLEM
What we were asked to solve
Marketplace sellers were reconciling profitability across four disconnected surfaces — seller portals, ad platforms, spreadsheets and accounting exports.
Numbers disagreed. Decisions lagged by weeks. Growth was invisible until it had already stalled.
The brief was not another dashboard. It was a single, trusted operating view that a small team could run the business from on a Monday morning.
APPROACH
How we framed the work
FrameOne truth, not four tabs
CadenceWeekly delivery, always shippable
DepthProduct-grade multi-tenant from week one
DisciplineDesign system before screens
SYSTEM
What we built
- 01A normalised profit ledger that ingests marketplace, ad and cost data on a fixed schedule.
- 02A tenant-scoped permissions layer so agencies can operate multiple brands from one login without leakage.
- 03A dashboard vocabulary — net profit, contribution margin, blended ROAS — defined once, reused everywhere.
- 04Alerting that surfaces movement worth reacting to, not noise.
“It's the first tool where I can open one page on Monday and know exactly what to do that week.”
Founder, NexaraDash
OUTCOME
What changed
4 → 1
Surfaces replaced
< 6s
Time to first insight
18 wks
Zero to production
99.95%
Uptime, phase 1
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